Corporate Event Management

Corporate event management involves managing various corporate events that can be a special media event, an internal event or event open to the public such as a fundraising gala. They are usually managed by a professional planner which specialty is corporate events. An experienced event planner has the expertise to research and plan a successful event from start to finish.

Some of the common examples of corporate events are launching a product, road show, galas and media event with corporate sponsorship. The events are managed according to their relative nature, keeping in mind the aim of the event, the audience to be reached and the content of the message to be transferred.

Launching a new consumer product is a good example of what a planner does to manage this type of corporate event. Launching a product involves consumer conviction as an ultimate goal. The customer has to be persuaded to buy the product by using innovative ideas. A corporate event manager might set up a convention to launch the product. This would involve planning all pre-convention meetings, working with graphic artists, writers and printers for all printed materials, choosing a location for the convention, selecting food and entertainment, etc.

The basic requirement for managing a corporate event is a step-by-step disciplined to see through various tasks from start to finish. There are many corporate event management companies offering professional services. They will work with the company contact one-on-one to make sure all of the needs and wishes of the company are met when putting together an event.

Controlling Mold Without Toxic Chemicals

Mold can grow anywhere there are damp conditions – from a windowsill to a
bathroom, to a whole house. While the health effects of most common molds are minimal, the chemicals we commonly use to remove the unsightly growth can harm our health. Mold cleaners can contain toxic chemicals such as pentachorophenol, which can be harmful through skin absorption or inhalation, and formaldehyde, which can cause cancer as well as irritate eyes, throat, skin, and lungs. Many mold cleaners carry the "DANGER" warning label and state that they should be used only in a well-ventilated area (next time you want to clean mold from your shower, look around for the ventilation …)

Fortunately, there are ways to clean and even prevent mold that are natural and safe
for you and your family.

Mold is a living organism that needs certain conditions to stay alive. A moist, dark,
environment with little moving air is perfect. Mold just can not live in an environment
that is dry, light, or breezy. The solution to any mold problem of any kind is to
introduce heat (to dry the moisture), light, or moving air (such as from a fan).

I used to live in an old house in a forest, next to a creek, in an area that has a lot of
rainfall in the winter. One year was particularly cold and rainy and so to conserve
heat, I closed the door on my extra bedroom, which contained books and research
papers, a bed, and out-of-season clothing. By the end of winter, there was so much
mold in that room that was was literally growing on my clothing. My cotton espadrille
shoes and cloth-covered binders were covered with blue fuzz. What to do? Mold was
covering literally everything!

In my situation, I opted to use heat. I put a portable space heater in the room and
closed the door. After several hours I peeked in and steam was rising. It was like a
sauna. After twenty-four hours, however, all was bone dry and I was able to brush
visible mold (now a dry powder) from walls, clothing, and other surfaces. The moral
of the story: if you live in a damp environment that does not get much sun, make
sure your heat circulates completely around the house, and even though it may take
more energy, it's needed to keep your home dry and safe. Mold can do damage to
material possession and human health, so its better to stay warm and dry.

If you have just a small area of ​​mold, use a hand-held dryer to dry it up in just a few
minutes.

You can prevent mold from growing by keeping areas dry. Find the source of
moisture and control it. Mold in an undersink cabinet, for example, may require
fixing leaky pipes. Controlling mold in a bathroom may involve installing a small
space heater to run after a shower to dry out the room, or using a fan for the same
purpose. No moisture – no mold.

In a closet, hang garments with space between them to allow for air-flow and install
a small light, both to dispel darkness and provide a little heat. If you live in a very
humid area, a dehumidifier may be necessary.

To remove mold from shower tile or other hard surface, mix borax and water, or
vinegar and water, in a spray bottle. Spray it on and the mold wipes right off. Borax
inhibits mold growth, so wash down the walls in your bathroom with a borax
solution and just leave it on, or sprinkle borax in damp cabinets under the sink. If
you need something stronger to remove stubborn mold, use hydrogen peroxide.

Steam cleaners – which clean, sanitize, and deodorize using only hot water – also
work great on mold. You can purchase small hand-held steam cleaners in the
housewares department of discount stores for about $ 50 or larger units on the
Internet.

Read more about controlling mold without toxic chemicals in my new book Home
Safe Home, at http://www.dld123.com/homesafehome.html .

4 Ways to Target Mobile Micro-Moments and Boost Your Sales

The goal of every brand is to create a strong bond with customers whenever they need them. Keeping your brand visible before your potential customers during various micro-moments is crucial for your brand success.

Micro-moments refer to a short term of attention any potential customer uses on a mobile device in order to buy, search or watch something.

Mobile is no longer just a tendency and micro-moments are here to stay. Here are some effective ways to target mobile micro-moments and boost your sales:

1- Identify the Right Micro-Moments For Your Brand

As per Cassandra Wesch, Founder of the digital media agency, Upward Ecommerce, “Identifying opportunities to share relevant micro moments with your customer make it easier, faster, and more fun to connect with your brand”.

For a hotel owner, it would be great if the customers are able to check in immediately without having to wait in the queue.

From the customer point of view, the micro-moment happen when they are traveling and wanting to get into a hotel room without having to wait in line to check-in.

Well, you can do just that with the help of Starwood app. The customers are able to check-in right on the app.

As soon as the customers enter the hotel, the beacons recognize that the customer is there. Verification is done with the help of a fingerprint (if you’re on an iPhone), the app provides a room number, and then you simply hold your phone up to the entranceway and can go right into your room. That’s an amazing way for a brand to help the customers in a micro-moment.

2- Your Brand Should Be Seen Whenever the Potential Customer Needs You

As a brand, being present in all phases of consumer journey, not just when someone is ready to buy, is where the biggest opportunities exist. Google has defined four micro- moments that represent the full user needs.

I want to know moments – The consumer is exploring and researching but not yet in the purchase mindset. They are looking for useful information, education resources or an inspiration.

I want to go moments – Consumer is searching for a local business or considering buying a product at a local store.

I want to buy moments – The all important buy moments are when shoppers are ready to make a purchase and may need help determine what, how, or where to buy.

I want to do moments – These refer to moments when shoppers are looking for help getting something done or learning something new.

3- Mobile is the New Shopping Assistant – Your E-Store Must Understand This

Americans are shopping online, allocating their shopping budgets to browsing, expanding a regularly of five hours per week purchasing online.

The telecommunication company sprint discovered that one in four people who click on their mobile search ads actually end up being physically present in a sprint retail store.

As a business, you need to get your website mobile friendly and have an app that will help you to connect with your customers in real time.

It is essential to find out the different mobile search queries that the potential customers are using while locating your brand and further optimize your business presence in order to reap in more sales.

4- Deliver Relevant Messaging and Tap Into the Power of SMS Marketing

In this age of mobile connectivity, it is important to leverage the power of SMS marketing to improve your business visibility and increase sales.

8.6 Trillion text messages are sent every year on average and such messages are read within 5 seconds. This is a tremendous opportunity to explore where people are able to read your message within seconds of receiving it.

Tools like TextMagic are excellent in automating the SMS efficiency and reach. You can easily build one to one dialogue with your customer using dynamic inbound SMS messages.

While sending messages, it is recommended to follow the below tips:

Segment your audience and send the right message to the right customer.

Send messages that have time bound deals which are set of expire soon. This will drive instant actions.

Send triggered messages based on the action of the user. For example, if the customer has placed some items in the shopping cart and didn’t ordered them then you can send a triggered message with a special discount in order to persuade the customer to make an order.

Mobile is no longer in its teens. Your brand must understand the real power of mobile micro-moments and must ensure to be present at all times depending on the needs of the customer.

Offshore Translation Agencies – Reducing Your Translation Costs

Naturally, the language centers are aware of the existing cultural differences and the possible difficulties that may arise during the process of negotiations.

The offshore translation agencies usually cooperate with other language agencies, and they will gladly assist you in finding a translator of a certain language, if they cannot offer the services of the translator themselves. Besides the quality of translations, offshore translation offices can offer cost-reduction options, just like many IT outsourcing services due to their location in low-economy countries.

As for the most common services, provided by offshore translation services, this is first of all translation, interpretation, localization, reviewing of documents in various languages. Most translators specialize in a certain area of knowledge, for example, engineering, software and IT, advertising and marketing, economy, finance, tourism, medicine and many others.

The jobs, outsourced to offshore translation offices, can be performed in a short period of time, or they can be done in a few hours. The ready made projects are forwarded to the customer using the most modern techniques, available today. Also there is a chance to communicate with an employee of an offshore translation agency, using all the possible means of communication.

The rates for the translations can be more than competitive if compared with the rates in, say, America. The rates are usually based on the per-word model; however there are offshore translation agencies, which prefer the per-page model (usually 1800 characters). You can also request a quote per book or article.

Offshore translation agencies are very handy if you plan to visit the country, in which it is located. If you are in need of a language assistant, you can also make a request to an offshore translation agency. Consider employing an offshore translation agency and see how you will benefit from it.